Georgia State University

Position ID:GSU-CMO [#11690, 19-119]
Position Title: Chief Marketing and Communications Officer
Position Type:Non tenure-track faculty
Position Location:Atlanta, Georgia 30302, United States [map]
Subject Areas: Marketing / Business, Marketing
Business
Appl Deadline:2018/09/30** (posted 2018/08/21, listed until 2018/09/30)
Position Description:    

*** the list date or deadline for this position has passed, and no new applications will be accepted. ***

The Chief Marketing and Communications Officer (CMCO) reports to the dean of the college and is a member of the college’s senior leadership team. The successful candidate will also hold a non-tenure track faculty appointment as a Professor of Practice for teaching in the Department of Marketing. This position requires a seasoned, skilled and creative leader to ensure an integrated marketing and communications strategy is executed across a college seeking to aspire to its vision No one gets closer to business than Robinson.

The professional in this leadership role manages all of the college’s communications and marketing activities, including advertising, branding, market research, graduate student lead generation, public relations, media relations, digital assets, printed materials, and internal communications.

She or he has primary responsibility to lead the marketing of the college to prospective graduate students, and has indirect responsibility to support university efforts to do likewise at the undergraduate level. The director partners with the college’s Office of Graduate Recruiting and Student Services to grow the number of students applying to our graduate programs and to increase the yield of accepted students. The director manages relationships with the college’s advertising agencies and design firms, and oversees creative development of its marketing and advertising initiatives.

The director partners with the development office to coordinate marketing of the school to alumni, to donors, and to Robinson’s numerous round table and advisory board heads who have front-line relationships with senior business executives in Atlanta and beyond.

The successful candidate will be given the opportunity to positively influence the academic and non-degree executive programs of the college by developing and teaching courses related to marketing and communications.

Key Accountabilities

Reporting to the dean with a faculty appointment in the Department of Marketing, key accountabilities for this position include the following:

MARKETING STRATEGY LEADERSHIP: Help define and articulate the vision for the college. Develop and lead an integrated branding, marketing, advertising, and communication strategy to achieve the goals and vision for the college. Serve as the primary hub within the college to ensure internal and external marketing activities align with the college’s branding and marketing strategy.

MARKETING EXECUTION: Manage the college’s public relations, marketing communications, internal communications, media relations, social media, special events activities and other communications staff and programs in support of the college’s overall strategic plan. Oversee the work of various external agencies and design firms. Be responsible for the creative aspects of the college’s advertising. Support graduate program delivery teams and programs/academic departments to develop budgets, place students, and define and measure success. Optimize the college’s brand recognition. Develop measurable tracking methods for public relations, marketing and advertising campaigns. Manage college’s advertising placement and budget. Define quantifiable KPIs tied to strategic goals and demonstrate progress toward the achievement of those KPIs.

GRADUATE STUDENT LEAD GENERATION: Primary responsibility to build and execute marketing campaigns that increase the quantity and quality of applications to the graduate programs of the Robinson College of Business in excess of targets. In partnership with Graduate Recruiting and Students Service team members, develop approaches to convert applicants to enrolled students in programs consistent with established quality standards.

WEB AND SOCIAL MEDIA: Develop Robinson’s web and social media strategy to assure it provides an engaging, interactive, and meaningful source for information, to effectively market the college’s various programs and activities, and to build our brand presence and awareness. Lead the digital team to generate the highest quality presentation, keeping messages and technical quality current and up to the highest quality standards.

UNIVERSITY PR COORDINATION: Serve as liaison to the university public relations organization, ensuring understanding of the university public relations and marketing communications strategic plan and tactics, and how they connect to the Robinson College.

EXTERNAL SPOKESPERSON: Serve as point of contact for news media. Cultivate coverage of the college’s initiatives and faculty with a wide range of business, trade and general-purpose print and electronic media (including websites, blogs, etc.). Oversee public relations agencies as appropriate. Track successes and internally publicize results of media coverage.

EDITOR: Oversee development and design of internal and external publications and monthly newsletters including the “Robinson Insider” and the “Robinson Reporter.”

PROFESSOR OF PRACTICE: Course design, preparation and delivery. A Professor of Practice will be expected to keep up with his/her field of practice and bring practical, current knowledge to both the classroom and the overall design of the assigned courses and programs.

Requirements

•Candidates must have at least a Master’s degree and a minimum of six years of communications and marketing experience. Experience in a corporate or agency environment is highly valued. •Proven ability to plan and manage at both strategic and operational levels. •Exceptional record of developing and implementing marketing strategies that have consistently met or exceeded planned objectives, providing personal leadership through example. •Ability to work collaboratively with colleagues and staff to create a results-driven, team-oriented environment. •Preference will be given to those who have teaching experience, those with previous experience working in academic settings, or those who have engaged academic institutions during his or her professional career.

Candidates who are interested in the CMCO position should contact David Forquer at dforquer@gsu.edu and provide a current CV.

Georgia State University is an Equal Opportunity Employer and does not discriminate against applicants due to race, ethnicity, gender, veterans status, or on the basis of disability or any other federal, state, or local protected class.


Application Materials Required:
Submit the following items online at this website to complete your application:
And anything else requested in the position description.

Further Info:
http://robinson.gsu.edu/faculty/faculty-job-openings/
email
 
PO Box 3989
Atlanta, GA 30302-3989

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