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Duke University, Duke University Press

Position ID:
Duke University-Duke University Press-BMKTASSOCDIRECTOR [#25118]
Position Title: 
Assoc. Director--Books Marketing & Sales, Duke Univ. Press
Position Type:
Other
Position Location:
Various locations, United States of America
Subject Area: 
Digital Publishing & Technology
Salary Range:
$85,000 - $95,000 annually
Appl Deadline:
2023/07/31 12:00PMhelp popup finished (2023/07/07, finished 2023/07/31, listed until 2023/07/31)
Position Description:
  Remote  

*** this position has been closed. ***
https://www.dukeupress.edu/About/Job-Opportunities/Job-Postings/Associate-Director-Books-Marketing-Sales

Duke University Press (DUP) seeks an Associate Director for Books Marketing & Sales. Reporting to the Director of Marketing, Sales, and Finance (MSF), the Associate Director-Books Marketing & Sales envisions and plans the marketing and sale of all Duke University Press books, and oversees all staff working on the execution of books marketing and sales efforts.

This position collaborates with the MSF Director to ensure business growth and to meet books revenue targets, and in the development of strategic goals in alignment with Press-wide goals and mission. They also serve as a team leader for bringing together the several functional groups within the MSF group.

Remote work is supported for this position throughout North Carolina, as well as in the following locations: AZ, CA, CO, DC, FL, GA, HI, IL, MA, MT, MD, NJ, NY, PA, SC, TN, TX, VA.

If interested please submit the University-required electronic application, including your résumé and cover letter, before close of the position at Noon on Monday, July 31, 2023.

Duke University Press is strongly committed to fighting racism and to supporting diversity, equity, inclusion, and accessibility. We welcome applicants who share this commitment.

Primary Responsibilities:

I. Lead the Books Marketing & Sales Team (55%) a. Manage all staff in the Books Marketing and Sales team; set and evaluate performance goals for the group; propose changes in organizational structure and workflow, so as to meet effectively the changing needs at the Press and the changing expectations in the marketplace. b. Direct staff in all aspects of implementing key marketing programs for books, including trade and institutional sales, sale of international translation licenses, copywriting, seasonal catalogs, exhibits, awards, advertising, publicity, events, and direct-to-consumer sales efforts. c. Identify and establish short and long-term marketing strategies for DUP’s books in general, in consultation and collaboration with the MSF Director; create seasonal marketing plans; set print runs; set priorities for which books receive -more marketing focus, and which marketing efforts receive more Press resources; ensure cost-effectiveness of all marketing efforts. d. Lead weekly marketing launch meetings, to shape the publishing plans for all new; create a final plan for each individual book. e. Conceptualize and oversee the writing, production, and dissemination of all marketing material. f. Communicate with authors on behalf of the Books Marketing and Sales team, as needed. g. Work collaboratively with all other managers who are participating in books publication; eliminate roadblocks that hinder working efficiently across DUP groups and teams; prioritize the best interests of the Press over the specific interests of the functional group and the team. h. Ensure that documentation for departmental protocols is current and complete, in order to reduce dependence on institutional memory and to facilitate training of new personnel.

II. Establish the Press’s Network of Sales Representatives, Agents, and Vendors for Books (20%) a. Contract with domestic and international sales representatives and agents to represent the Press around the world, and to make sales on its behalf on a commission or fee basis; analyze their performance on a regular basis in terms of both sales levels and quality of the working relationships; explore alternatives and negotiate new agreements and/or revisions to existing agreements. b. Ensure that all sales representatives and agents receive adequate information about the Press’s books to facilitate their sales efforts. c. Establish and maintain relationships and contracts with e-book vendors, for both institutions and to individual consumers; ensure that they receive full, appropriate, and timely metadata; review sales by each such vendor; establish appropriate discount structures and policies, modifying them as needed to match industry trends, business best practices, and legal guidelines. d. Explore and create methods for selling books directly to consumers from our website, in both print and electronic form, to reduce reliance on sales agents and vendors. e. Manage print book distribution arrangements for museums like MoMA and the Nasher Museum at Duke University, as well as possible new distribution partners.

III. Project Sales Revenues for Books (15%) a. Lead the title-by-title projection of print sales for all frontlist and near-backlist (one-year-old) books three times per year: at budget, at re-forecast, and at mid-year. b. Collaborate with MSF director to project single-title e-book sales for DUP’s set of vendors to institutional customers, for DUP’s set of consumer e-book vendors, and for direct sales. c. In collaboration with DUP’s Library Relations Manager, project sales of e-book collections and other collections that contain e-book material. d. Propose prices and price increases for all Press books and e-book collections or packages, based on market information (e.g., other publishers’ book prices and information about pricing trends), to meet annual revenue goals. e. At contract stage and as requested by acquiring editors, make sales projections regularly on individual prospective books and occasionally on prospective book series or subject areas.

IV. Departmental and Press-wide Leadership (10%) a. Stand in for MSF Director as needed, including issues around personnel, finances, and strategy. b. Collaborate with MSF Director and other MSF managers to conceive and implement marketing, sales, and financial strategies for the Press; development of new products, new marketing channels, and new pricing models in accordance with shifts in the market. c. Work to maintain effective communication within the MSF group, and with other Press groups and teams. d. Propose new methods of performing or creating joint/collaborative marketing and sales efforts supported by more than one of the teams in the Marketing, Sales, and Finance Department; collaborate on similar proposals from the other managers and team leaders. e. Propose and oversee annual expense budget for the Books Marketing and Sales team, as part of the Press’s budgeting and re-forecasting processes. Report marketing expenses to the Director of Marketing, Sales, and Finance at mid-year and third quarter, including end-of-year projections. f. Ensure appropriate levels of redundancy for critical functions across the MFS group.

University-Required Education/Training: Work requires analytical, communications and organizational skills generally acquired through completion of a bachelor's degree program.

University-Required Experience: Work requires the ability to plan, manage and supervise functional activities of a department involved in the acquisition, development, publication and/or marketing of books and/or journals, generally acquired through six years of related experience. OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE.

Duke University is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.

Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas-an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.


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Web Page: https://www.dukeupress.edu/About/Job-Opportunities/Job-Postings/Associate-Director-Books-Marketing-Sales